Our Team

Pat (Patrick) Zhou, Zhou Li, is well regarded as an inaugural member of the advertising industry in China. With 30 years of brand building experience under his belt, his name is infamously associated with expansion, growth and culture building. 

He was the mastermind behind countless global and local brands’ China successes in the past decades. His most notable works are in the automotive, CPG and luxury fashion industries. 

Pat has also been a serial entrepreneur with several successfully exited companies in the b2b and b2c space. He is the founding partner of HperluxGroup, the first of its kind social commerce firm in APAC. 

Award winning work includes: Creative Kitchen (UK for Colmann’s), ID. (Volkswagen China), Lynk & Co (Geely Volvo China), smart (smart car China), Hearts on Fire diamond ( CTF China).