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The world of marketing and advertising used to be a world of Big Brands, brands that had monopolies in consumer mindset, distribution channels, and media exposure. Today, consumers are extremely fragmented; everyone is a medium, and distribution is just one click away. Monopoly is no longer a game play.
At Hyperlux, we believe we are now in a age of Live Brands, brands that serve purpose in consumers lives beyond a 2 dimensional brand image: echos to actual human needs, be immersive in life moments, interacts with individuals & communities, and earns the respect and affection of opinion leaders. We call it the New 4 Ps: People, Purpose, Participation & Populism.
The ultimate goal is to sell the product and service in a way that is relevant in a social media age, and that's exactly the very reason of our existence.
Hyperlux is an integrated agency network uniquely positioned to offer cross-border marketing, advertising and e-commerce service to empower your brands advancing beyond ambition.
Being an independent network gives us a competitive edge to assist in an unparalleled way when it comes to market your brand cross borders. Take China for example. Apart from the sheer size of its consumer market, China now has the most complex social eco system and leading e-commerce infrastructures in the world, which presents an huge potential for international brands that are looking for exponential growth.
What if you are not familiar with Chinese market, or even worse, do not have team and resources in China? Worry no more. Hyperlux is here to help. We have strong team presence, extensive resources and proven experience in mainland China, and our client service is at your proximity in the US. Cross border marketing made easy.
We also have strong presence in Colombia, Hong Kong and Singapore. If you are looking into marketing your brand in any of these regions, we are the agency that you want to work with.
Hyperlux is a part of Helios Worldwide, a Hong Kong based investment firm dedicated to invest in consumer ecosystem with a vertically integrated team of creative, media, PR, digital and e-commerce experts. Our unique investment approach offers services including strategy, operations and sales, marketing, creative, influencer, digital and e-commerce, media, co-branding and partnership, last but not least exist strategy for start-ups.
We created campaigns that helped to create style of tomorrow.
We have the biggest influencer pool in the industry, 10,000+ influencers in China with 300+ tabs; 100+ top tier professional live streaming anchors and 1,000+ artists and celebrities for all kinds of marketing initiatives. We also have distribution capabilities into China’s local fashion boutiques.
Travel retail has been increasing important as a distribution channel, especially for luxury and beauty brands. With our extensive experience with the travel industry, we have accumulated know-how and resources to empower your brand with new GTM strategy and execution possibilities.
Our latest offering - The Rooom, a unique social O2O service where we combine our social communication, social commerce, KOL management and event management
into one powerful marketing tool. Online, offline, over-deliver.
Located in the heart of historical French our Shanghai office is a standalone building in a garden courtyard. The renowned premises have been hosting major events for luxury brands like Gucci, Celine, B&O, etc. We offer our client access to our meeting room, exhibition hall and open air courtyard for events and functions of different sizes as a value-added service.
Our team of investors, marketing leaders, and operations experts know how to take a good brand and make it great.
We don’t work as vendor, we are your business partner.
We succeed by making you successful.
Chief Executive Officer, Hyperlux
Director, Social Commerce
Let’s partner*